Tuesday, July 27, 2010

Forever = 18 years in child support

The place that the retail chain Forever 21 exists in is an odd one, it features bible quotes on the bottom of its bags as a "demonstration of the owners faith" but at the same time sells incredibly poor quality merchandise thus perpetuating the already problematic throw away society that America has evolved to become. If the line between corporate message and reality had already been thin, now it has become virtually non-existent with the announcement of amaternity clothing line.

'The Newest Addition to our Family" - Is Forever 21 also educating teen girls that you can't throw away a baby like a ripped V-neck that they bought last week?

I understand that a company has a bottom line that they have to constantly be worried about (especially within the current economic climate) but I'm not sure this is the way that a company who caters to a younger teen demographic should go about business. Despite thinking it was an odd direction, I really wasn't that up in arms about the Love 21 maternity line until I found out that they were rolling out the new line in states with high teenage birthrates. It makes sense if you look at it from a financial stand point, but from an ethical standpoint they might as well show their models taking bong hits and chugging 1.75s of Smirnoff (as teen mothers 15-17 are over 10 percent more likely to have engaged in these activities then their peers).

It should go with out saying, as it's pretty apparent that a baby bump is a pretty chic accessory for the trendster on the go, but the real issue at hand isn't the marketing of teen motherhood to the youths of America, but the fact that the clothes bought by teen mothers will only be useful for 9 months and they'll eventually have to replace their maternity wardrobe for everysubsequent pregnancy.

I'd love to see the teen mothers bowling league, obviously they exist if the Manhattan Bowling Bag is an essential

It's time to boycott Forever 21 for this outrageous inevitability. It should be every American's policy to not shop at this selfish and soulless retailer until every piece of maternity wear is guaranteed for at LEAST 3 pregnancies.

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